To be sure, most companies don't start off this way. It takes a lot of positioning and segmenting work to whittle a company's offering and position down to the ultimate succinctness. But when it actually happens, the effect is like magic.
To that end, I keep a list of inspirational companies that do a great job of this. Here are some recent additions:
- usertesting.com
- DailyLit
- longform.org
- MobileDay
- Yesware
- Voomly
- PivotDesk
- shelby.tv
- InternMatch
- FreedomPop
- Fizzle
- getAbstract
- CoFoundersLab
In addition to the inspirational effect, this list always reminds me that there are a lot of opportunities out there.
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